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The launch was timed for holiday hosting season.
November 4, 2024
By: Lianna Albrizio
Dirty Labs’ 2-in-1 Bio Enzyme Dishwasher Detergent + Booster will be available at Whole Foods Market stores across the country beginning Nov. 1.
This category expansion brings Dirty Labs’ eco-friendly cleaning products beyond the laundry room and into the kitchen.
The launched was timed for holiday hosting season.
“We’re thrilled to expand Dirty Labs’ presence at retail by bringing our top-selling dishwasher detergent to Whole Foods shelves,” said David Watkins, CEO of Dirty Labs. “Whole Foods Market shares our commitment to offering safe, high-quality products, and we’re proud to provide the next generation of cleaning solutions that deliver market-leading performance without compromising the safety of our families or the planet.”
The Bio Enzyme Dishwasher Detergent is an ultra-concentrated two-in-one powder formula designed to double as a detergent and booster. Made with advanced bio enzymes and natural ingredients, it breaks down tough messes and stuck-on food. The product is available in two scent options: Aestival and Free & Clear.
The Aestival scent delivers a blend of yuzu, geranium and lemon balm while being free of CA Prop 65 chemicals and EU-listed fragrance allergens.
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